#1 Home Staging
Flat to sell

Starting condition: unfurnished flat in a new business-class
building, with a quality renovation, kitchen and wardrobes.

58 sq.m. | 1 bedroom | 1 living room | 2 bathrooms
Russia, Moscow, Golovinsky district (Google maps)
BEFORE
Market exposure: 1 month
Average market price: 180 000 £
Owner's price: 195 000 £
STAGING
Timing: 10 days
Budget: 2 700 £
1,5% of average market price
AFTER
Market exposure: 3 days
Sold: 210 000 £
+7,5% to average market price

Natalia Saneeva
Stager | Marketing specialist
This property had a good starting condition, just like many other newly built flats in that area, so the offer initially did not stand out from the crowd. The owner could not sell his flat for more than 1 month, and that is why he asked me to stage his property in order to sell it as quickly as possible and increase its market price.

My strategy was to fully furnish, decorate and completely prepare the flat for moving in & living. The target audience was determined to be a modern young couple. The profit was incredible: +29 500 £ and a superfast deal!



#1 Home Staging
Flat to sell


Starting condition: unfurnished flat in a new business-class building, with a quality renovation, kitchen and wardrobes.

58 sq.m.
1 bedroom | 1 living room | 2 bathrooms

Russia, Moscow, Golovinsky district
(Google maps)
BEFORE
Market exposure: 1 month
Average market price: 180 000 £
Owner's price: 195 000 £
STAGING
Timing: 10 days
Budget: 2 700 £
1,5% of average market price
AFTER
Market exposure: 3 days
Sold: 210 000 £
+7,5% to average market price
This property had a good starting condition, just like many other newly built flats in that area, so the offer initially did not stand out from the crowd. The owner could not sell his flat for more than 1 month, and that is why he asked me to stage his property in order to sell it as quickly as possible and increase its market price.

My strategy was to fully furnish, decorate and prepare the flat for moving in & living. The target audience was determined to be a modern young couple. The profit was incredible!
Natalia Saneeva
Stager | Marketing specialist
#2 Home Staging
Flat to long rent
Starting condition: old flat which wasn’t remodelled
for a long time in an old panel building.

54 sq.m. | 2 rooms | 1 bathroom
Russia, Moscow, Chertanovo district (Google maps)
BEFORE
Market exposure: not exposed
Average market price: 380 £ per month
Owner's target price: 450 £ per month
REPAIR & STAGING
Timing: 2 month
Budget: 12 000 £
AFTER
Market exposure: 4 days
Rented: 560 £ per month
+47% to average market price!

Natalia Saneeva
Stager | Marketing Specialist
The owner bought this flat for his kid to live there in the future. He decided to let out this property until the kid grew up. So he asked me to create a cost-effective renovation project.

I created a perfect contemporary design for this location. We replaced only the electrical wiring in it for safety reasons, and carried out cosmetic repairs at an optimal price.
Thanks to my renovation, this flat was rented out quickly and at the price 47% above the market average!


#2 Home Staging
Flat to long rent
Starting condition: old flat which wasn’t remodelled for a long time in an old panel building.

54 sq.m.
2 rooms | 1 bathroom

Russia, Moscow, Chertanovo district
(Google maps)
BEFORE
Market exposure: not exposed
Average market price: 380 £ per month
Owner's target price: 450 £ per month
REPAIR & STAGING
Timing: 2 month
Budget: 12 000 £
AFTER
Market exposure: 4 days
Rented: 560 £ per month
+47% to average market price!
The owner bought this flat for his kid to live there in the future. He decided to let out this property until the kid grew up.
So he asked me to create a cost-effective renovation project.

I created a perfect contemporary design for this location. We replaced only the electrical wiring in it for safety reasons, and carried out cosmetic repairs at an optimal price. Thanks to this renovation, this flat was rented out quickly and at the price 47% above the market average!
Natalia Saneeva
Stager | Marketing specialist
#3 Home Staging
Flat for daily rent
Starting condition: fully-furnished but not cozy flat
in a new building, with a medium-quality renovation.

43 sq.m. | 1 room | 1 bathroom
Russia, Naberejnie Chelny, city center (Google maps)
BEFORE
Occupancy rate: no market exposured
Average market price: 25 £ per night
Owner's target price: from 25 £
STAGING
Timing: 1 week
Budget: 1 500 £
AFTER
Occupancy rate: 70% per month
Price: 34 £ per night
+35% to average market price, rate 5*

Natalia Saneeva
Stager | Marketing Specialist
The modest renovation of this flat wasn't attractive for potential guests. The owner asked me to stage this flat for daily rent.

The flat already had a new but old-fashioned sofa bright of a green colour, and I was asked to keep it there. I created a decorating project with the sofa being a focal point. The flat has been transformed! Interior has become cozier, stylisher, and in demand. Guests rate it 5*!


#3 Home Staging
Flat for daily rent
Starting condition: fully-furnished but not cozy flat in a new building, with a medium-quality renovation.

43 sq.m.
1 room | 1 bathroom

Russia, Naberejnie Chelny, city center
(Google maps)
BEFORE
Occupancy rate: no market exposured
Average market price: 25 £ per night
Owner's target price: from 25 £
STAGING
Timing: 1 week
Budget: 1 500 £
AFTER
Occupancy rate: 70% per month
Price: 34 £ per night
+35% to average market price, rate 5*
The modest renovation of this flat wasn't attractive for potential guests. The owner asked me to stage this property.

The flat already had a new but old-fashioned sofa bright of a green colour, and I was asked to keep it there. I created a decorating project with the sofa being a focal point. The flat has been transformed! Interior has become cozier, stylisher, and in demand.
Guests rate it 5*!
Natalia Saneeva
Stager | Marketing specialist
#4 Home Staging
Flat to sell

Starting condition: unfurnished studio-flat in a new building,

with a fresh medium-quality renovation.


28 sq.m. | studio-flat | 1 bathroom
Russia, Russia, Naberejnie Chelny, city center (Google maps)
BEFORE
Market exposure: 4 months
Average market price: 25 000 £
Owner's price: 37 000 £ (considerably higher than the market average)
STAGING
Timing: 1 week
Budget: 2 300 £
9% of average market price
AFTER
Owner changed his mind about selling the renovated flat

Natalia Saneeva
Stager | Marketing Specialist
The owner couldn't sell this property for a long time: no views, no calls, no clients. So she asked me to stage it.

As a strategy I offered to partially furnish the flat so as to slightly increase the price compared with the market average and speed up the sales process.

I optimised the staging budget so that it included furniture and decoration only, without having to buy any domestic appliances. I carried out the entire staging process, however, upon completion of the project, the owner changed her mind about selling this property.


#4 Home Staging
Flat to sell

Starting condition: unfurnished studio-flat in a new building, with a fresh medium-quality renovation.


28 sq.m.
Studio-flat | 1 bathroom

Russia, Russia, Naberejnie Chelny, city center
(Google maps)
BEFORE
Market exposure: 4 months
Average market price: 25 000 £
Owner's price: 37 000 £ (considerably higher than the market average)
STAGING
Timing: 1 week
Budget: 2 300 £
9% of average market price
AFTER
Owner changed his mind about selling the renovated flat
The owner couldn't sell this property for a long time: no views, no calls, no clients. So she asked me to stage it.

As a strategy I offered to partially furnish the flat so as to slightly increase the price compared with the market average and speed up the sales process.

I optimised the budget so that it included furniture and decoration only, without having to buy any domestic appliances. I carried out the entire staging process, however, upon completion of the project, the owner changed her mind about selling this property.
Natalia Saneeva
Stager | Marketing specialist